It's not just the marketers who need to re-think strategy!
A sales funnel is the path that potential customers are guided along in the process of getting them to purchase your product. It’s called a funnel because of the many customers who approach you, only a few will actually go through until the very end till your billing section. In every stage, a chunk of customers is lost, and the graph resembles the shape of a funnel. A business without a sales funnel is one without any direction.