Today personal branding is the foundation of social selling. More so for B2B companies.
Imagine this. You get an email from Jane Doe asking you to how you are, how she is such a huge fan of your work etc. She says she would like to meet you and help you increase your company’s profits by 25%.
One could probably write an epic like the Odyssey or the Iliad if we start writing about the importance of engaging a prospect and holding their attention. What wouldn't every marketer and sales professional do, to know the secret recipe of gaining a prospect's undivided attention and knowing what they're looking for!