Today personal branding is the foundation of social selling. More so for B2B companies.
Imagine this. You get an email from Jane Doe asking you to how you are, how she is such a huge fan of your work etc. She says she would like to meet you and help you increase your company’s profits by 25%.
I didn’t hire my sales manager till the time he had read the book "Predictable Revenue", understood it and debated it with me.