email marketing

Top 3 email marketing metrics you need to track like crazy

email marketing is an art. Getting someone to read your email is almost like being invited by the reader to hop into their car and talk to them. You're up close and its a brief time span to make your mark.
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18 email marketing automation tools you must know about as a marketer!

Every business guru worth his salt has a comment to make about how emails will become obsolete in the future. It may be true someday, but for now, emails are well and kicking. You’re still checking emails first thing in the morning and shooting some on the fly from your smartphones. The average click-through rate for a personalized automated email is nearly 4 times that of social media.
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3 email marketing Case Studies to show why data segmentation is priceless!

Out of all the digital marketing channels that you have at your disposal, email marketing is undeniably one of the cheapest and most effective. However the trick lies in sending the right email, to the right customer, at the right time - and that can only happen when you can define each customer segment separately.
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