email marketing is an art. Getting someone to read your email is almost like being invited by the reader to hop into their car and talk to them. You're up close and its a brief time span to make your mark.
Every business guru worth his salt has a comment to make about how emails will become obsolete in the future. It may be true someday, but for now, emails are well and kicking.
You’re still checking emails first thing in the morning and shooting some on the fly from your smartphones. The average click-through rate for a personalized automated email is nearly 4 times that of social media.