Digital marketing has completely revolutionised marketing today. However, as marketers we need to be thoroughly aware of this constantly mutating juggernaut to know what's latest and what's working.
The coming years will undeniably be the years of digital marketing. Unless you’re really focusing there, you’re missing out terribly on the real potential and probably are burning barrels of your company’s cash on outdated tactics.
Some wise guy once said- “all great leaders are readers”. As marketing leaders, read we must too!
Sharing a curated list of the 7 best digital marketing books for digital marketers and those interested in this craft:
1. Marketing, Automation, Revolution. Using the potential of Big Data
This is a wonderful book on understanding how to harness Big Data for marketing automation
2. Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
Not exactly a guide on how to SEO, this book teaches how a marketer must be on top of his game to provide value and hustle to outsmart the system ! It tells you how marketers must think and how they should/can add value to the places they are passionate about. The authors provide an amazing insight into a 3 part framework on Heart, Head, and Habits
3. The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
If you’re a digital marketer trying to wrap your head around how to calculate the ROI of your content program, then this book is for you !! Among all digital marketing books, we found this of value because of its focus on measuring the monetary value provided by your content strategy !
4. Contagious: Why Things Catch On
In a time when every marketer’s aim is to get their campaign viral, this book explores the dynamics about why things and products get popular and turn viral. It throws light on how to get your product to spread like wildfire.
5. The New Rules of Marketing & PR
This is a modern day marvel and been around since 2011. However the value of this book is tremendous to those who want a step by step guide on how to ace digital marketing and harness the power of internet. It’s anabsolute must read for those interested in inbound marketing.
6. Digital Marketing Strategy: An Integrated Approach to Online Marketing
This is a delightful book for those wanting to set or refine a holistic digital marketing strategy. The book also provides various templates, case study examples, tricks and tips on how to build a practical tailored digital marketing strategy for your organisation. It has wonderful insights on topics like social media, content marketing, SEO, user experience, personalization, CRM etc.
7. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
The most insightful part of this book is that it teaches marketers to start with the customer first and work backwards on the campaign- “after thoroughly knowing what the customer already thinks”. This book has great insights from the Digital Marketing Institute’s innovative methodologies, specifically their 3I framework- Initiate, Iterate, and Integrate.