Marketing

How modern B2B marketers can benefit from Neuromarketing

By Deepika Singh • Productivity, Marketing, Marketing

Using neuromarketing to target the “Buy button” in the B2B consumer's brain

How marketers and businesses can hack the nonlinear sales funnel

By Deepika Singh • Sales Growth, Marketing, Marketing

What marketers and businesses can do when the traditional linear sales funnel does not yield expected results

How to double lead generation from your cold email program

By Deepika Singh • Productivity, Sales Growth, Email Marketing

Notes and tips on how to widen your Total Addressable Market (TAM) in sales and generate more leads via effective cold email campaigns.

Growth hacking for non-tech founders

By Vikas Jha • Productivity, Entrepreneurship, Marketing

With this article, you will figure out: 1. Why founders need to be growth hacking 2. Some ways to begin exploring growth hacking 3. Resources and tools that will help you a great deal on the growth hacking journey. 4. and a surprise "something interesting" at the end ! :)

Why you’ll want to read this article before joining a startup as employee 1-10

By Deepika Singh • Productivity, Entrepreneurship, Company Culture

An honest account of what it is to work at a pre-revenue stage, bootstrapped tech startup as Employee no 8 !! and what startup life teaches you for real

How to start a blog on Medium and ace it like a pro

By Deepika Singh • Sales Growth, Marketing

Medium is a growing content discovery platform today with over 15.4 million users. The presence of a highly segmented and targeted audience at one place is a gold mine for businesses.

Is your business utilizing Big data in marketing

By Deepika Singh • Marketing, Marketing, Technology

Google knows what you’re searching or even remotely interested in. Facebook knows what you share, who you’re friends with, where you hang out, where you holiday, which city you have roots in, studied in and where you live. Amazon knows what you buy, what you gift !!

Why plain text email ensures better growth than HTML email

By Deepika Singh • Productivity, Sales Growth, Marketing

Do you write/receive cold emails or send/ subscribe to newsletters? I’m sure you do. After all we are all part of somebody’s sales funnels.

Double your business with a thorough Twitter marketing strategy

By Deepika Singh • Business reading, Marketing, Marketing

Twitter – A place where in 280 characters you “could” reach 280 million people at zero cost if you’re really smart or really witty or best - Both! This is how I found myself explaining Twitter to a young programming intern who isn’t on Twitter.

LinkedIn for business – How and why it should be part of your marketing plan!

By Deepika Singh • Marketing, Marketing, Marketing

If you’re reading the article after reading the heading then I’m assuming you’re already familiar with how to use LinkedIn to a certain extent. Also hoping that you agree with me that it’s the current holy grail of networking (until the next big thing comes along).

Design Thinking – Why you must know about empathy mapping

By Vikas Jha • Productivity, Marketing

Wondered how best you can offer business solutions by seamless experiences where art and design fuse ? Design thinking is the answer.

15 Marketing KPIs you must track to be ahead of competition

By Deepika Singh • Entrepreneurship, Marketing, Marketing

You can't better what you can't measure !! - This golden insight from Peter Drucker holds so true in the fast-paced life of the modern marketer. Each criterion that you can quantify - you can evaluate its trajectory of growth or decline and dig deeper into the reasons of success and lack thereof. Wonderful isn't it ?

Top 8 Marketing Gurus and Bloggers every marketer should know

By Vikas Jha • Marketing, Marketing, Marketing

As a marketer, you’re always under pressure to be ahead of the pack, know what’s happening and be prepared for tomorrow. It’s all okay if you have a huge team summarising all this for you, but if you don’t, then the best way to be on top of your game is by following people smarter than you who eat, breathe and live marketing at a whole different level.

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