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Company Growth

First mover or Fast follower – Why it’s okay to be either in Tech

Why its okay to be slightly late to the startup party as a fast follower when you're, not the first mover!
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Growth hacking for non-tech founders

With this article, you will figure out:

1. Why founders need to be growth hacking

2. Some ways to begin exploring growth hacking

3. Resources and tools that will help you a great deal on the growth hacking journey.

4. and a surprise "something interesting" at the end ! :)
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How to get your first 100 paying customers – Ep 1 – Sidney Minassian

How to get your first 100 paying customers is a 20 episode webinar series from Alore, which features leading founders and sales gurus on their journey and advice for first-time founders, solopreneurs, agency owners and freelancers.

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The founder’s dilemmas – What we miss when making negative invisible choices

Understanding the power of invisible choices we startup founders make which shapes our trajectory of success and avoid decision fatigue.
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How to differentiate yourself in a crowded SaaS market

To succeed in the uber-competitive SaaS business scene, you need to differentiate the moment your MVP is ready !!

Sharing our story on customer experience became our differentiator - an honest and detailed version of what we did from Day 0 to today !!
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How permission based selling will double your sales productivity

How to remove the sell from your selling and yet sell !

How business automation can help you avoid competition and disruption to be a leader by 2030

Business Automation: Using technology services and tools to reduce human dependency in a workflow or process.

Digital Lipstick: Using minor forms of automation in your business but not wholly adopting and implementing it organisation-wide. e.g. using emails, texts etc but still going through manual processes that involve multiple human stakeholders.

15 Apps that help startups and freelancers in business expense tracking

Roses are Red
Violets are blue
If you hate expense tracking
This article is for you ! :P

Why onboarding new hires is critical to the success of your startup

Thoughts on the struggle startup founders face while onboarding new hires and how to successfully avoid that