Today personal branding is the foundation of social selling. More so for B2B companies.
Imagine this. You get an email from Jane Doe asking you to how you are, how she is such a huge fan of your work etc. She says she would like to meet you and help you increase your company’s profits by 25%.
Google knows what you’re searching or even remotely interested in.
Facebook knows what you share, who you’re friends with, where you hang out, where you holiday, which city you have roots in, studied in and where you live.
Amazon knows what you buy, what you gift !!
Do you write/receive cold emails or send/ subscribe to newsletters?
I’m sure you do.
After all we are all part of somebody’s sales funnels.
Who are you selling to ?
Can you answer this question in less than 30 seconds with a list in order of priority 1. ABC, 2. XYZ, 3. QWE
To succeed in what you do, you NEED to know who your target audience is. You have to imagine a person and a face and pitch to that cohort every single day.