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Marketing

How marketers and businesses can hack the nonlinear sales funnel

What marketers and businesses can do when the traditional linear sales funnel does not yield expected results
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Text to Speech conversion – What content marketers are missing out

Recently I stumbled upon a statistic on ImpactBnd - 77% of Internet users read blogs.
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How to differentiate yourself in a crowded SaaS market

To succeed in the uber-competitive SaaS business scene, you need to differentiate the moment your MVP is ready !!

Sharing our story on customer experience became our differentiator - an honest and detailed version of what we did from Day 0 to today !!
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LinkedIn for business – How and why it should be part of your marketing plan!

If you’re reading the article after reading the heading then I’m assuming you’re already familiar with how to use LinkedIn to a certain extent. Also hoping that you agree with me that it’s the current holy grail of networking (until the next big thing comes along).
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18 email marketing automation tools you must know about as a marketer!

Every business guru worth his salt has a comment to make about how emails will become obsolete in the future. It may be true someday, but for now, emails are well and kicking.

You’re still checking emails first thing in the morning and shooting some on the fly from your smartphones. The average click-through rate for a personalized automated email is nearly 4 times that of social media.
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15 Marketing KPIs you must track to be ahead of competition

You can't better what you can't measure !! - This golden insight from Peter Drucker holds so true in the fast-paced life of the modern marketer. Each criterion that you can quantify - you can evaluate its trajectory of growth or decline and dig deeper into the reasons of success and lack thereof. Wonderful isn't it ?
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Top 8 Marketing Gurus and Bloggers every marketer should know

As a marketer, you’re always under pressure to be ahead of the pack, know what’s happening and be prepared for tomorrow. It’s all okay if you have a huge team summarising all this for you, but if you don’t, then the best way to be on top of your game is by following people smarter than you who eat, breathe and live marketing at a whole different level.
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Inbound marketing vs. Outbound marketing – what you need to know !!

As a marketer I face a constant dilemma around attracting more traffic - What channels to use to create the widest marketing funnel and thereafter create more MQLs (Marketing Qualified Leads). As a startup marketer, it is stressful deciding what to focus on with limited time, team size and budget!!!
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Why every B2B sales executive must focus on Lead generation on Medium

It's 2018.

Today personal branding is the foundation of social selling. More so for B2B companies.

Imagine this. You get an email from Jane Doe asking you to how you are, how she is such a huge fan of your work etc. She says she would like to meet you and help you increase your company’s profits by 25%.

Is your business utilizing Big data in marketing

Google knows what you’re searching or even remotely interested in.
Facebook knows what you share, who you’re friends with, where you hang out, where you holiday, which city you have roots in, studied in and where you live.
Amazon knows what you buy, what you gift !!

Why plain text email ensures better growth than HTML email

Do you write/receive cold emails or send/ subscribe to newsletters?

I’m sure you do.

After all we are all part of somebody’s sales funnels.

The Buyer persona - Why and how sales managers must use it

Who are you selling to ?

Can you answer this question in less than 30 seconds with a list in order of priority 1. ABC, 2. XYZ, 3. QWE

To succeed in what you do, you NEED to know who your target audience is. You have to imagine a person and a face and pitch to that cohort every single day.

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