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Marketing

How modern B2B marketers can benefit from Neuromarketing

Using neuromarketing to target the “Buy button” in the B2B consumer's brain
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How marketers and businesses can hack the nonlinear sales funnel

What marketers and businesses can do when the traditional linear sales funnel does not yield expected results
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How to build a tribe of followers from scratch

The psychology and method behind how to build a tribe of people who love what you do.
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Text to Speech conversion – What content marketers are missing out

Recently I stumbled upon a statistic on ImpactBnd - 77% of Internet users read blogs.
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Growth hacking for non-tech founders

With this article, you will figure out:

1. Why founders need to be growth hacking

2. Some ways to begin exploring growth hacking

3. Resources and tools that will help you a great deal on the growth hacking journey.

4. and a surprise "something interesting" at the end ! :)
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42 sites offering free stock images and 16 paid ones

You might really want to bookmark this exhaustive list of 42 Free stock image sites and 16 Paid stock image sites that will be the lifetime supply of all your creative needs !!
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Is your business utilizing Big data in marketing

Google knows what you’re searching or even remotely interested in.
Facebook knows what you share, who you’re friends with, where you hang out, where you holiday, which city you have roots in, studied in and where you live.
Amazon knows what you buy, what you gift !!
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Double your business with a thorough Twitter marketing strategy

Twitter – A place where in 280 characters you “could” reach 280 million people at zero cost if you’re really smart or really witty or best - Both! This is how I found myself explaining Twitter to a young programming intern who isn’t on Twitter.
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LinkedIn for business – How and why it should be part of your marketing plan!

If you’re reading the article after reading the heading then I’m assuming you’re already familiar with how to use LinkedIn to a certain extent. Also hoping that you agree with me that it’s the current holy grail of networking (until the next big thing comes along).
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7 unmissable digital marketing books you must read and learn from !

15 years back we did not have Instagram, Twitter, Facebook, Wordpress, Medium, LinkedIn etc. Fast forward to today and you know what's changed.
Digital marketing has completely revolutionised marketing today. However, as marketers we need to be thoroughly aware of this constantly mutating juggernaut to know what's latest and what's working.
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Top 8 Marketing Gurus and Bloggers every marketer should know

As a marketer, you’re always under pressure to be ahead of the pack, know what’s happening and be prepared for tomorrow. It’s all okay if you have a huge team summarising all this for you, but if you don’t, then the best way to be on top of your game is by following people smarter than you who eat, breathe and live marketing at a whole different level.
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The Best Podcasts founders are listening to in 2018

Looking for motivation and guidance from the wizards and geniuses of the game ?

The startups hiring process you wish you already had

A step by step blueprint of Startup hiring from where to find candidates to their first 100 days with you.

The founder's dilemmas - What we miss when making negative invisible choices

Understanding the power of invisible choices we startup founders make which shapes our trajectory of success and avoid decision fatigue.

A retired colonel’s advice on how startup founders can be super productive

Some notes on productivity for startup founders on how the Army leadership manages to give their 200% every single day and how you can you too !