Email Marketing

How to double lead generation from your cold email program

By Deepika Singh • Productivity, Sales Growth, Email Marketing

Notes and tips on how to widen your Total Addressable Market (TAM) in sales and generate more leads via effective cold email campaigns.

42 sites offering free stock images and 16 paid ones

By Deepika Singh • Email Marketing, Marketing, Design

You might really want to bookmark this exhaustive list of 42 Free stock image sites and 16 Paid stock image sites that will be the lifetime supply of all your creative needs !!

Top 3 email marketing metrics you need to track like crazy

By Deepika Singh • Email Marketing

email marketing is an art. Getting someone to read your email is almost like being invited by the reader to hop into their car and talk to them. You're up close and its a brief time span to make your mark.

18 email marketing automation tools you must know about as a marketer!

By Deepika Singh • Email Marketing, Marketing

Every business guru worth his salt has a comment to make about how emails will become obsolete in the future. It may be true someday, but for now, emails are well and kicking.

You’re still checking emails first thing in the morning and shooting some on the fly from your smartphones. The average click-through rate for a personalized automated email is nearly 4 times that of social media.

20 email lists every business must have. Always !! – email segmentation hacks

By Vikas Jha • Email Marketing

Do you think sending an email for a 60% discount on Makeup to a middle-aged male CEO would be a great idea?
(Unless you’re counting on the hope that he buys it as a present)
I’m totally assuming you answered my questions with a resounding No. so, Bravo!

3 email marketing Case Studies to show why data segmentation is priceless!

By Deepika Singh • Email Marketing

Out of all the digital marketing channels that you have at your disposal, email marketing is undeniably one of the cheapest and most effective. However the trick lies in sending the right email, to the right customer, at the right time - and that can only happen when you can define each customer segment separately.

Why email automation is right for every business !

By Deepika Singh • Productivity, Email Marketing

A whopping 3.7 billion. That is the approximate number of email users existing in the world today. Chances are that 95% of your customers use email and most of them check them daily. That is a silent yet humongous potential for any business.