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About Deepika Singh

Passionate marketer, technology and branding enthusiast. Proud twin mom. Mountains and hills loving future adventurer.
Latest Posts | By Deepika Singh

How modern B2B marketers can benefit from Neuromarketing

Using neuromarketing to target the “Buy button” in the B2B consumer's brain
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Sales in EdTech Startups – How to sell K 12 Education solutions

This is first of a three-part series on how SDRs of EdtEch startups can sell better
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How marketers and businesses can hack the nonlinear sales funnel

What marketers and businesses can do when the traditional linear sales funnel does not yield expected results
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First mover or Fast follower – Why it’s okay to be either in Tech

Why its okay to be slightly late to the startup party as a fast follower when you're, not the first mover!
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How to build a tribe of followers from scratch

The psychology and method behind how to build a tribe of people who love what you do.
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How to double lead generation from your cold email program

Notes and tips on how to widen your Total Addressable Market (TAM) in sales and generate more leads via effective cold email campaigns.
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15 Apps that help startups and freelancers in business expense tracking

Roses are Red
Violets are blue
If you hate expense tracking
This article is for you ! :P
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Text to Speech conversion – What content marketers are missing out

Recently I stumbled upon a statistic on ImpactBnd - 77% of Internet users read blogs.
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42 sites offering free stock images and 16 paid ones

You might really want to bookmark this exhaustive list of 42 Free stock image sites and 16 Paid stock image sites that will be the lifetime supply of all your creative needs !!
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This could be why your competition is ahead in the game – Meaningful Business networking

Understanding meaningful networking and simplified tips on how to go about it from various vantage points !
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Why you’ll want to read this article before joining a startup as employee 1-10

An honest account of what it is to work at a pre-revenue stage, bootstrapped tech startup as Employee no 8 !! and what startup life teaches you for real
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GDPR – The A to Z of the data protection act

As a SaaS startup we have been reading extensively about the General Data protection regulation (GDPR) to be able to work with our European clients and users. Sharing our simplified understanding based on numerous days of research and reading on this.
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Top SaaS networking events to attend in 2018

You’re not working, if you’re not networking !!
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How to start a blog on Medium and ace it like a pro

Medium is a growing content discovery platform today with over 15.4 million users. The presence of a highly segmented and targeted audience at one place is a gold mine for businesses.
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Why every B2B sales executive must focus on Lead generation on Medium

It's 2018.

Today personal branding is the foundation of social selling. More so for B2B companies.

Imagine this. You get an email from Jane Doe asking you to how you are, how she is such a huge fan of your work etc. She says she would like to meet you and help you increase your company’s profits by 25%.
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Is your business utilizing Big data in marketing

Google knows what you’re searching or even remotely interested in.
Facebook knows what you share, who you’re friends with, where you hang out, where you holiday, which city you have roots in, studied in and where you live.
Amazon knows what you buy, what you gift !!
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Will you cross the road to meet your boss ?

Recently, I was hanging out with a group of friends.  It turned out to be a boss-bitching session.
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Why plain text email ensures better growth than HTML email

Do you write/receive cold emails or send/ subscribe to newsletters?

I’m sure you do.

After all we are all part of somebody’s sales funnels.
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Sales reports every sales manager should track like their life depended on it

Jamie is the sales manager and heads a team of six at Primafantastic Inc.. Jamie needs to constantly keep track of a million things, meet his targets and monitor the movement of sales in a fast-paced environment. How can Jamie track if his team is hustling right ?
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Inspirational sayings from Aristotle if he were your startup mentor

We all know of Alexander the Great. The great Greek conqueror and military leader. And guess who taught him during his formative years on life, philosophy and strategy to be what he became? – Yes, it was Aristotle.
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