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Buyer persona

The Buyer persona – Why and how sales managers must use it

Who are you selling to ?

Can you answer this question in less than 30 seconds with a list in order of priority 1. ABC, 2. XYZ, 3. QWE

To succeed in what you do, you NEED to know who your target audience is. You have to imagine a person and a face and pitch to that cohort every single day.
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