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How to differentiate yourself in a crowded SaaS market

To succeed in the uber-competitive SaaS business scene, you need to differentiate the moment your MVP is ready !!

Sharing our story on customer experience became our differentiator - an honest and detailed version of what we did from Day 0 to today !!
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LinkedIn for business – How and why it should be part of your marketing plan!

If you’re reading the article after reading the heading then I’m assuming you’re already familiar with how to use LinkedIn to a certain extent. Also hoping that you agree with me that it’s the current holy grail of networking (until the next big thing comes along).
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18 email marketing automation tools you must know about as a marketer!

Every business guru worth his salt has a comment to make about how emails will become obsolete in the future. It may be true someday, but for now, emails are well and kicking.

You’re still checking emails first thing in the morning and shooting some on the fly from your smartphones. The average click-through rate for a personalized automated email is nearly 4 times that of social media.
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15 Marketing KPIs you must track to be ahead of competition

You can't better what you can't measure !! - This golden insight from Peter Drucker holds so true in the fast-paced life of the modern marketer. Each criterion that you can quantify - you can evaluate its trajectory of growth or decline and dig deeper into the reasons of success and lack thereof. Wonderful isn't it ?
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Top 8 Marketing Gurus and Bloggers every marketer should know

As a marketer, you’re always under pressure to be ahead of the pack, know what’s happening and be prepared for tomorrow. It’s all okay if you have a huge team summarising all this for you, but if you don’t, then the best way to be on top of your game is by following people smarter than you who eat, breathe and live marketing at a whole different level.
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Inbound marketing vs. Outbound marketing – what you need to know !!

As a marketer I face a constant dilemma around attracting more traffic - What channels to use to create the widest marketing funnel and thereafter create more MQLs (Marketing Qualified Leads). As a startup marketer, it is stressful deciding what to focus on with limited time, team size and budget!!!
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4 futuristic technologies you must know of to sound smarter than your peers!

Have you ever imagined yourself in a party where you’re like kind of a non-geek/Non-techie and there are geeks of the level of Sheldon Cooper all around (To the uninitiated, check out the show “The Big Bang Theory”)
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Have a long weekend coming up ? 4 unmissable books you need to read !!

Bertrand Russel once famously quipped “There are two motives for reading a book: One, that you enjoy it, and the other, that you can boast about it”
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5 free content and keyword discovery tools you can’t afford to not use!

In the era of content driven marketing, its priceless to know before or in time of what the users are about to research !!
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11 common mistakes a new sales manager makes in startups

Your startup is beginning to take off, you've just on-boarded a few sales executives to work for you. Yay !!

Scaling is the biggest thing on your mind. Double Yay !!

Now comes the moment of truth and a quasi-test of your leadership andddddddd of your patience.

Conversations With Alore - Ensuring customer delight with better conversations - Re:amaze

Re:amaze is a SaaS customer messaging platform. It offers its B2B customers the ability to provide multi-channel support. Re:amaze helps businesses with both inbound and outbound customer conversations in real time.

Why every B2B sales executive must focus on Lead generation on Medium

It's 2018.

Today personal branding is the foundation of social selling. More so for B2B companies.

Imagine this. You get an email from Jane Doe asking you to how you are, how she is such a huge fan of your work etc. She says she would like to meet you and help you increase your company’s profits by 25%.

Machine Learning and Artificial Intelligence - What they are to business

By  •  Technology

Most leading companies today rely on the power of Machine Learning(ML) and Artificial Intelligence(AI) to understand consumer behaviour, turn data into information and propel themselves into a productive tomorrow.