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Marketing

Text to Speech conversion – What content marketers are missing out

Recently I stumbled upon a statistic on ImpactBnd - 77% of Internet users read blogs.
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How to differentiate yourself in a crowded SaaS market

To succeed in the uber-competitive SaaS business scene, you need to differentiate the moment your MVP is ready !!

Sharing our story on customer experience became our differentiator - an honest and detailed version of what we did from Day 0 to today !!
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LinkedIn for business – How and why it should be part of your marketing plan!

If you’re reading the article after reading the heading then I’m assuming you’re already familiar with how to use LinkedIn to a certain extent. Also hoping that you agree with me that it’s the current holy grail of networking (until the next big thing comes along).
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18 email marketing automation tools you must know about as a marketer!

Every business guru worth his salt has a comment to make about how emails will become obsolete in the future. It may be true someday, but for now, emails are well and kicking.

You’re still checking emails first thing in the morning and shooting some on the fly from your smartphones. The average click-through rate for a personalized automated email is nearly 4 times that of social media.
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15 Marketing KPIs you must track to be ahead of competition

You can't better what you can't measure !! - This golden insight from Peter Drucker holds so true in the fast-paced life of the modern marketer. Each criterion that you can quantify - you can evaluate its trajectory of growth or decline and dig deeper into the reasons of success and lack thereof. Wonderful isn't it ?
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Top 8 Marketing Gurus and Bloggers every marketer should know

As a marketer, you’re always under pressure to be ahead of the pack, know what’s happening and be prepared for tomorrow. It’s all okay if you have a huge team summarising all this for you, but if you don’t, then the best way to be on top of your game is by following people smarter than you who eat, breathe and live marketing at a whole different level.
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Inbound marketing vs. Outbound marketing – what you need to know !!

As a marketer I face a constant dilemma around attracting more traffic - What channels to use to create the widest marketing funnel and thereafter create more MQLs (Marketing Qualified Leads). As a startup marketer, it is stressful deciding what to focus on with limited time, team size and budget!!!
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This could be why your competition is ahead in the game – Meaningful Business networking

Understanding meaningful networking and simplified tips on how to go about it from various vantage points !

Why you’ll want to read this article before joining a startup as employee 1-10

An honest account of what it is to work at a pre-revenue stage, bootstrapped tech startup as Employee no 8 !! and what startup life teaches you for real

GDPR - The A to Z of the data protection act

As a SaaS startup we have been reading extensively about the General Data protection regulation (GDPR) to be able to work with our European clients and users. Sharing our simplified understanding based on numerous days of research and reading on this.

How to differentiate yourself in a crowded SaaS market

To succeed in the uber-competitive SaaS business scene, you need to differentiate the moment your MVP is ready !!

Sharing our story on customer experience became our differentiator - an honest and detailed version of what we did from Day 0 to today !!