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Marketing

Why you’ll want to read this article before joining a startup as employee 1-10

An honest account of what it is to work at a pre-revenue stage, bootstrapped tech startup as Employee no 8 !! and what startup life teaches you for real
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How to start a blog on Medium and ace it like a pro

Medium is a growing content discovery platform today with over 15.4 million users. The presence of a highly segmented and targeted audience at one place is a gold mine for businesses.
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Is your business utilizing Big data in marketing

Google knows what you’re searching or even remotely interested in.
Facebook knows what you share, who you’re friends with, where you hang out, where you holiday, which city you have roots in, studied in and where you live.
Amazon knows what you buy, what you gift !!
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Why plain text email ensures better growth than HTML email

Do you write/receive cold emails or send/ subscribe to newsletters?

I’m sure you do.

After all we are all part of somebody’s sales funnels.
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Double your business with a thorough Twitter marketing strategy

Twitter – A place where in 280 characters you “could” reach 280 million people at zero cost if you’re really smart or really witty or best - Both! This is how I found myself explaining Twitter to a young programming intern who isn’t on Twitter.
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LinkedIn for business – How and why it should be part of your marketing plan!

If you’re reading the article after reading the heading then I’m assuming you’re already familiar with how to use LinkedIn to a certain extent. Also hoping that you agree with me that it’s the current holy grail of networking (until the next big thing comes along).
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Design Thinking – Why you must know about empathy mapping

Wondered how best you can offer business solutions by seamless experiences where art and design fuse ? Design thinking is the answer.
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15 Marketing KPIs you must track to be ahead of competition

You can't better what you can't measure !! - This golden insight from Peter Drucker holds so true in the fast-paced life of the modern marketer. Each criterion that you can quantify - you can evaluate its trajectory of growth or decline and dig deeper into the reasons of success and lack thereof. Wonderful isn't it ?
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Top 8 Marketing Gurus and Bloggers every marketer should know

As a marketer, you’re always under pressure to be ahead of the pack, know what’s happening and be prepared for tomorrow. It’s all okay if you have a huge team summarising all this for you, but if you don’t, then the best way to be on top of your game is by following people smarter than you who eat, breathe and live marketing at a whole different level.
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Why leaders and entrepreneurs must take a break

By  •  Productivity

Does this sound familiar:
You come out of a client meeting at 6PM and receive an urgent call from the product team. There is a critical bug that needs fixing and they’re struggling to tackle it. You cancel dinner with your partner and go straight back to the office and work shoulder-to-shoulder with the team all night. When you finally solve the problem, you see the sun coming up and your phone beeps to remind you that your big investor pitch is in 30 minutes. And it’s still only Tuesday!

5 ways on how to boost productivity when you're in your 50's ?

By  •  Productivity

50’s is NOT a time of decline, but has been statistically shown to be the peak period for academicians, entrepreneurs, scientists and managers. You have got a wealth of knowledge, resources, experience and contacts making it an advantageous period of life!

Why email automation is right for every business !

A whopping 3.7 billion. That is the approximate number of email users existing in the world today. Chances are that 95% of your customers use email and most of them check them daily. That is a silent yet humongous potential for any business.

Are a person's 20's and 30's the most productive years?

By  •  Productivity

Every once in a while, I end up being in debate or discussion around stereotyping of age-groups. The 50 somethings find the 20 somethings too amateur and reckless and vice versa it’s an accusation of being way to stiff or there being generation gap in ideologies etc.