Every business guru worth his salt has a comment to make about how emails will become obsolete in the future. It may be true someday, but for now, emails are well and kicking.
You’re still checking emails first thing in the morning and shooting some on the fly from your smartphones. The average click-through rate for a personalized automated email is nearly 4 times that of social media.
Do you think sending an email for a 60% discount on Makeup to a middle-aged male CEO would be a great idea?
(Unless you’re counting on the hope that he buys it as a present)
I’m totally assuming you answered my questions with a resounding No. so, Bravo!