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Marketing

Growth hacking for non-tech founders

With this article, you will figure out:

1. Why founders need to be growth hacking

2. Some ways to begin exploring growth hacking

3. Resources and tools that will help you a great deal on the growth hacking journey.

4. and a surprise "something interesting" at the end ! :)
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Why you’ll want to read this article before joining a startup as employee 1-10

An honest account of what it is to work at a pre-revenue stage, bootstrapped tech startup as Employee no 8 !! and what startup life teaches you for real
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How to start a blog on Medium and ace it like a pro

Medium is a growing content discovery platform today with over 15.4 million users. The presence of a highly segmented and targeted audience at one place is a gold mine for businesses.
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Is your business utilizing Big data in marketing

Google knows what you’re searching or even remotely interested in.
Facebook knows what you share, who you’re friends with, where you hang out, where you holiday, which city you have roots in, studied in and where you live.
Amazon knows what you buy, what you gift !!
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Why plain text email ensures better growth than HTML email

Do you write/receive cold emails or send/ subscribe to newsletters?

I’m sure you do.

After all we are all part of somebody’s sales funnels.
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Double your business with a thorough Twitter marketing strategy

Twitter – A place where in 280 characters you “could” reach 280 million people at zero cost if you’re really smart or really witty or best - Both! This is how I found myself explaining Twitter to a young programming intern who isn’t on Twitter.
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LinkedIn for business – How and why it should be part of your marketing plan!

If you’re reading the article after reading the heading then I’m assuming you’re already familiar with how to use LinkedIn to a certain extent. Also hoping that you agree with me that it’s the current holy grail of networking (until the next big thing comes along).
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Design Thinking – Why you must know about empathy mapping

Wondered how best you can offer business solutions by seamless experiences where art and design fuse ? Design thinking is the answer.
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15 Marketing KPIs you must track to be ahead of competition

You can't better what you can't measure !! - This golden insight from Peter Drucker holds so true in the fast-paced life of the modern marketer. Each criterion that you can quantify - you can evaluate its trajectory of growth or decline and dig deeper into the reasons of success and lack thereof. Wonderful isn't it ?
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Top 8 Marketing Gurus and Bloggers every marketer should know

As a marketer, you’re always under pressure to be ahead of the pack, know what’s happening and be prepared for tomorrow. It’s all okay if you have a huge team summarising all this for you, but if you don’t, then the best way to be on top of your game is by following people smarter than you who eat, breathe and live marketing at a whole different level.
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10 things incredibly successful people do every day

By  •  Productivity

Malcolm Gladwell in Outliers said it takes 10,000 hours to really master something. Success however is more multifaceted. It may not be just about mastering a skill or a job, but understanding how to bring out an overall productivity in what you do. It involves a lot of essential life skills and a keen eye for productivity than mere hard work.

6 fantastic Sales Closing Techniques that every hustler must use and know of

As an ex-VC and 2X digital entrepreneur, effectively the past 5 years of my entrepreneurial journey have been about one key aspect - Hustle !!

9 actionable ways to maximise your day by 5X

Being a CEO demands your day to be busy. It should be. After all for every business to grow, there needs to be someone spearheading the ship with full gusto. However, being a leader also requires you to manage a vast number of people,organisational pressure and performance while remaining productive.

Design Thinking - Why you must know about empathy mapping

Wondered how best you can offer business solutions by seamless experiences where art and design fuse ? Design thinking is the answer.