15 years back we did not have Instagram, Twitter, Facebook, Wordpress, Medium, LinkedIn etc. Fast forward to today and you know what's changed.
Digital marketing has completely revolutionised marketing today. However, as marketers we need to be thoroughly aware of this constantly mutating juggernaut to know what's latest and what's working.
Every business guru worth his salt has a comment to make about how emails will become obsolete in the future. It may be true someday, but for now, emails are well and kicking.
You’re still checking emails first thing in the morning and shooting some on the fly from your smartphones. The average click-through rate for a personalized automated email is nearly 4 times that of social media.