email marketing is an art. Getting someone to read your email is almost like being invited by the reader to hop into their car and talk to them. You're up close and its a brief time span to make your mark.
15 years back we did not have Instagram, Twitter, Facebook, Wordpress, Medium, LinkedIn etc. Fast forward to today and you know what's changed.
Digital marketing has completely revolutionised marketing today. However, as marketers we need to be thoroughly aware of this constantly mutating juggernaut to know what's latest and what's working.