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About Deepika Singh

Passionate marketer, technology and branding enthusiast. Proud twin mom. Mountains and hills loving future adventurer.
Latest Posts | By Deepika Singh

This could be why your competition is ahead in the game – Meaningful Business networking

Understanding meaningful networking and simplified tips on how to go about it from various vantage points !
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Why you’ll want to read this article before joining a startup as employee 1-10

An honest account of what it is to work at a pre-revenue stage, bootstrapped tech startup as Employee no 8 !! and what startup life teaches you for real
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GDPR – The A to Z of the data protection act

As a SaaS startup we have been reading extensively about the General Data protection regulation (GDPR) to be able to work with our European clients and users. Sharing our simplified understanding based on numerous days of research and reading on this.
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Top SaaS networking events to attend in 2018

You’re not working, if you’re not networking !!
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How to start a blog on Medium and ace it like a pro

Medium is a growing content discovery platform today with over 15.4 million users. The presence of a highly segmented and targeted audience at one place is a gold mine for businesses.
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Why every B2B sales executive must focus on Lead generation on Medium

It's 2018.

Today personal branding is the foundation of social selling. More so for B2B companies.

Imagine this. You get an email from Jane Doe asking you to how you are, how she is such a huge fan of your work etc. She says she would like to meet you and help you increase your company’s profits by 25%.
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Is your business utilizing Big data in marketing

Google knows what you’re searching or even remotely interested in.
Facebook knows what you share, who you’re friends with, where you hang out, where you holiday, which city you have roots in, studied in and where you live.
Amazon knows what you buy, what you gift !!
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Will you cross the road to meet your boss ?

Recently, I was hanging out with a group of friends.  It turned out to be a boss-bitching session.
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Why plain text email ensures better growth than HTML email

Do you write/receive cold emails or send/ subscribe to newsletters?

I’m sure you do.

After all we are all part of somebody’s sales funnels.
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Sales reports every sales manager should track like their life depended on it

Jamie is the sales manager and heads a team of six at Primafantastic Inc.. Jamie needs to constantly keep track of a million things, meet his targets and monitor the movement of sales in a fast-paced environment. How can Jamie track if his team is hustling right ?
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Inspirational sayings from Aristotle if he were your startup mentor

We all know of Alexander the Great. The great Greek conqueror and military leader. And guess who taught him during his formative years on life, philosophy and strategy to be what he became? – Yes, it was Aristotle.
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10 things incredibly successful people do every day

Malcolm Gladwell in Outliers said it takes 10,000 hours to really master something. Success however is more multifaceted. It may not be just about mastering a skill or a job, but understanding how to bring out an overall productivity in what you do. It involves a lot of essential life skills and a keen eye for productivity than mere hard work.
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Double your business with a thorough Twitter marketing strategy

Twitter – A place where in 280 characters you “could” reach 280 million people at zero cost if you’re really smart or really witty or best - Both! This is how I found myself explaining Twitter to a young programming intern who isn’t on Twitter.
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LinkedIn for business – How and why it should be part of your marketing plan!

If you’re reading the article after reading the heading then I’m assuming you’re already familiar with how to use LinkedIn to a certain extent. Also hoping that you agree with me that it’s the current holy grail of networking (until the next big thing comes along).
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New years day onward, 30 things you must do in 2018 !!

2018 is around the corner and so is the time to make new year resolutions and plans!! 
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Top 3 email marketing metrics you need to track like crazy

email marketing is an art. Getting someone to read your email is almost like being invited by the reader to hop into their car and talk to them. You're up close and its a brief time span to make your mark.
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7 unmissable digital marketing books you must read and learn from !

15 years back we did not have Instagram, Twitter, Facebook, Wordpress, Medium, LinkedIn etc. Fast forward to today and you know what's changed.
Digital marketing has completely revolutionised marketing today. However, as marketers we need to be thoroughly aware of this constantly mutating juggernaut to know what's latest and what's working.
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18 email marketing automation tools you must know about as a marketer!

Every business guru worth his salt has a comment to make about how emails will become obsolete in the future. It may be true someday, but for now, emails are well and kicking.

You’re still checking emails first thing in the morning and shooting some on the fly from your smartphones. The average click-through rate for a personalized automated email is nearly 4 times that of social media.
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15 Marketing KPIs you must track to be ahead of competition

You can't better what you can't measure !! - This golden insight from Peter Drucker holds so true in the fast-paced life of the modern marketer. Each criterion that you can quantify - you can evaluate its trajectory of growth or decline and dig deeper into the reasons of success and lack thereof. Wonderful isn't it ?
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Inbound marketing vs. Outbound marketing – what you need to know !!

As a marketer I face a constant dilemma around attracting more traffic - What channels to use to create the widest marketing funnel and thereafter create more MQLs (Marketing Qualified Leads). As a startup marketer, it is stressful deciding what to focus on with limited time, team size and budget!!!
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