Ever since I became an entrepreneur I read a lot. Like a “LOT – lot” !!
Today I just want to quickly share my favourite six books which have not only helped me gain clarity on a plethora of business relevant topics but also have led me to monetary gains by implementing many of the learnings from these books. Here they are!
1. Predictable Revenue by Aaron Ross & MaryLou Tyler
I recommend this book to everyone in my office. Silly story but you know what – I didn’t hire my sales manager till the time he had read it, understood it and debated it with me. It’s true. That’s how much I love this book!!
This amazing book has all the answers you need to know how to go about building predictable, repeatable and scalable revenues. Written by Marylou Tyler and Aaron Ross – the guy who helped Salesforce.com’s build its $100 million sales machine
2. Steve Jobs By walter Isaacson
Well we can never do enough justice about this book. Steve Jobs is a modern-day legend and how he led Apple to its greatness is the biggest example of what one man’s relentless vision can achieve.
In more than 40 interviews of the visionary Steve Jobs, renowned author Walter Isaacson, brings to light what Steve Jobs went through and his inspirational approach to things over the years. A perfect read for startup founders and regular readers alike to fire up their belly on what they could achieve if they tried!
3. Sell or be Sold by Grant Cardone
Well what I loved about this book was the fact that it made me realise how we are always selling without even realising we do. Selling to your parents how you’re done with homework to telling your girlfriend you remember the day and date of when you both met to selling a refrigerator to an eskimo .. it’s just everywhere!!
In this awesome book the author, sales expert Grant Cardone tells you how to ace every sale and shares techniques on how to sell in a number of channels and shorten sales cycle for higher productivity.
4. Hacking sales By Max Altschuler
This really interesting book was advised to me by a friend and I can’t thank him enough for having done so!! (Thanks Neels!)
This book tells you how to use technology and innovative techniques to create a streamlined process in sales. From customer profiling, personas creation, STP, getting referrals etc, this book has something to guide you become better at everything in sales.
5. Secrets of closing the sale by Zig Ziglar
This legendary salesman has amazing wisdom to share and going through his book Secrets of Closing a sale helps you in some sticky wickets!!
6. How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing By Stu Heinecke
In this book, Stu Heinecke discusses a genius approach to reaching seemingly unreachable and elusive people in what he calls the “contact campaign” and that too in twenty categories!! He teaches you to get through to CEO’s and VP’s through the traditional gatekeepers like EA’s and secretaries or reception desks. It’s a great toolkit for startup founders, sales people and marketers.
Just in case you’re wondering – No!! None of these guys paid me to write about them !! ?
I love these books and shared them in case you’re wanting to read on these topics and haven’t read these! The voracious reader that I am, I’d love to hear from you on what business books wowed or inspired you most!! You can either type the book’s name below in the comments or mail me at Vikas@plash.in